„Crutial element is not the organizational culture itself, but what top management does with it.“

Culture is defined as a “collective programming of the mind which distinguishes mem-bers of one group or category of people from another1” and the culture of ortanization as a “collective programming of the mind which distinguishes members of one organization from another2”..

Practical uses of organizational culture studies are:

1) Identifying the subcultures in organizations – organizationas are culturaly divided according to hierarchical levels and functional areas (sales vs production area) – different subcultures may demand different approaches

2) Testing whether the culture fits the strategies set out for the future

3) In the case of the mergers and aquisitions, identifying the potential ares of cultural distance between the partners – cultural due dilligence
4) Measuring the development of organizational cultures over time, by repeating a survey after one of more years
5) Create appropriate cultural model – in order to improve non financial and financial performance

Managing organizational culture

1) Should start with a cultural map of organization

2) Demands strategic choices

3) Create a network of change agents in the organization

4) Design neccesary structural changes

5) Design necessary process changes

6) Revise personnal policies

7) Continue monitoring development of organizational culture